4 Tactics to Land Higher Search Engine Rankings!

There's no doubt that SEO is critical for any business hoping to establish an online presence and attract more customers. However, not everyone knows how to find and work with an SEO agency that can help them achieve better search engine rankings.

In this post, we'll break down tactics your SEO services agency should be using to get you results. By understanding these, you can be sure your partnership with an SEO company is providing the most value possible. Let's dive in!

If you're looking to improve your website's ranking in search engine results pages, you may have heard that working with an SEO agency can be helpful. And it's true – a professional SEO agency can help make your site faster, leading to better rankings. Here's how it works:

A key factor determining a website's ranking is its speed. If your site is slow, it will likely rank lower than faster sites. An SEO company can help improve your site's speed by optimizing your code and images and ensuring your server is configured properly.

In addition to speed, another important factor in rankings is relevance. And an SEO agency can help improve your site's relevance by optimizing your content for the keywords people are searching for. By targeting the right keywords, you can ensure that your site appears in the search results when people are looking for information relevant to your business.

A professional SEO agency can also help you build links to your website from other high-quality websites. These links act as “votes” for your site, telling search engines that your site is a trusted source of information. The more votes you have, the higher your site will rank.

Here are three tricks to improve website speed.

1. Optimize your image's load time. Large images can take a long time to load, so make sure to save them in an appropriate format and size.

2. Use a content delivery network (CDN). A CDN can help improve load times by caching your content on servers worldwide. This way, visitors can access your content from a nearby server rather than waiting for it to travel all the way from your website’s host server.

3. Enable browser caching. When a visitor loads a page on your website, their browser caches some files so that they don’t have to be downloaded again the next time they visit. Enabling browser caching can help to improve load times for repeat visitors.

The best SEO agency can make a big difference in the ranking of your website. By improving your site's speed and relevance and by building links from other high-quality websites, an SEO agency can help you achieve better search engine rankings and get more traffic to your website.

There's no question that when it comes to rankings, HTTPS matters. In fact, according to Searchmetrics' 2018 ranking factors report, HTTPS is a top 10 ranking signal for both desktop and mobile searches.

And Google has been clear about its preference for HTTPS sites since August 2014, when it announced that HTTPS would be used as a ranking signal. Given the importance of HTTPS for SEO, it's no surprise that more and more SEO agencies are encouraging their clients to switch to HTTPS.

The process is relatively simple: search engine optimizers work with web developers to add an SSL certificate to their client's websites, which encrypts communication between the site and its visitors.

This helps to improve security and privacy and boosts search engine rankings. As a result, switching to HTTPS is a win-win for SEO agencies and their clients.

Fortunately, if you're using HTTPS, you're ahead of the game. Here are five ways that HTTPS can help improve your SEO:

1. Site speed: HTTPS sites tend to load faster than HTTP sites, and search engines consider site speed when ranking results.

2. Security: Search engines prefer websites that are secure, and HTTPS is the most secure protocol available.

3. User experience: SSL certificates create a more secure and trusted user experience, leading to higher conversion rates.

4. Google ranking: Google has stated that HTTPS is a ranking factor in its search algorithm.

5. Referral data: When users click on a link from an HTTPS site, the referral data is preserved, providing valuable insights for website owners.

Overall, HTTPS provides a number of SEO advantages that can help your website rank higher in search results and perform better in terms of site speed, security, and user experience. Switch to HTTPS today to start reaping the benefits.

At its core, SEO is all about ranking higher in search engine results pages. And while there are a number of factors that contribute to this ranking, one of the most important is the mobile-friendliness of your website. More and more people are using their phones and tablets to browse the web, and if your site isn't optimized for mobile devices, you're likely to see a drop in your ranking.

Here are five key strategies SEO agencies use to improve mobile performance:

1. Improve page load speed: One of the most important factors in mobile performance is page load speed. SEO services agencies can help improve your speed by optimizing your code, compressing images, and minifying resources.

2. Increase mobile accessibility: Another important factor is ensuring your site is accessible to mobile users. This includes making sure that your menus and forms are easy to use on smaller screens and that your content can be easily viewed on various devices.

3. Enhance mobile usability: In addition to accessibility, SEO services agencies also focus on enhancing mobile usability. This means creating a user-friendly interface that is easy to navigate and provides a great user experience.

4. Improve local search visibility: If your site ranks well in local search results, it's important to optimize for local keywords and ensure your business listings are up-to-date. SEO agencies can help with both of these tasks.

5. Monitor mobile activity: Finally, one of the most important things an SEO agency can do is monitor your site's mobile activity and performance. This way, they can identify any issues and make sure that your site is always performing at its best.

A professional SEO agency will always focus on the user experience of your website. After all, what good is a website that no one can find or that drives users away as soon as they land on it?

The best SEO agency will work to ensure that your website is easy to navigate, informative, and relevant to your target audience. In addition, they will also work to get your website ranking high in search engine results. After all, what's the point of having a great website if no one can find it?

A professional SEO agency will help you to achieve both of these goals, ensuring that your website is successful and that you rank highly in search engine results.

Here are some quick tips for enhancing the user experience of your website.

1. Use easy-to-read fonts and colors.

2. Keep the page layout simple.

3. Use clear and concise text.

4. Make navigation easy to use.

5. Use images and videos sparingly.

6. Test your website on different devices.

7. Use a responsive design.

Good website content is important for many reasons. Not only does it help your website visitors to understand your products or services, but it also helps search engines to index your site properly.

For your website to rank high in search engine results pages (SERPs), you need to make sure that your content is well-written, keyword-rich, and engaging. SEO agencies can help you create content that meets these criteria. SEO companies know how to research keywords and write compelling copy that will capture the attention of both human readers and search engine bots.

In addition, they can also help you to format your content in a way that makes it easy for search engines to scan and index. By working with an SEO services agency, you can ensure that your website content is both informative and optimized for search engine ranking.

As a result, you'll be able to attract more visitors to your site, which can lead to increased sales and revenue.

Closing!

JumpToSocial is constantly keeping up with the latest trends and best practices in search engine optimization to ensure that our clients attain and maintain high search engine rankings.

We know that what works today may not work tomorrow, which is why we monitor the ever-changing landscape of SEO so that we can adapt our strategies as needed. Our team is knowledgeable and experienced in all aspects of SEO, from keyword research and on-page optimization to link building and local SEO.

JumpToSocial is committed to staying up-to-date on the latest algorithm changes so that we can adjust our tactics accordingly. Contact us today to learn more about how we can help you achieve higher search engine rankings.