Case Study: How A2 Computers Capitalized on Local Listing Optimization to Win the Local Search Game

In today’s online world, local listing optimization is a vital piece of the puzzle when it comes to a business's digital marketing strategy. In fact, it is now an indispensable component of every company's online presence, and frequently the very first place people visit for the most recent information about the business.

GMB Services Set Businesses Apart in the Ever-Evolving Digital Realm.

Today, customers no longer open the yellow pages to look up new business hours or to phone to ask queries. Instead, they Google the company's name and look in the right-hand panel for the required data.

This case study will walk you through the steps of local listing optimization and will explore how Google optimization services can help businesses drive traffic and improve online visibility.

Background

Established in 2002, A2 Computers provide repair services for computers and mobile devices. With over 18 years of extensive experience, the computer store not only sells hardware components. Instead, the company's professionals figure out the root cause of the gadget's problems and propose detailed solutions.

The Problem

Despite being well-known among locals, A2 Computers struggled to attract new customers and generate consistent traffic. The company's search engine rankings were low, and they were not showing up in local search results.

In order to improve visibility and attract more customers through local search results, A2 Computers enlisted the help of a top-notch GMB optimization service, JumpToSocial, to optimize their local listings.

The Solution

The owner of the A2 Computers reached out to JumpToSocial for help increasing visibility and driving more business. The computer store collaborated with the top SEO agency, JumpToSocial, and entered into an agreement on 21st June 2022. The agreement took approximately three months, and the contract was completed on 4th October 2022.

After reviewing A2 Computer’s online presence, our professionals identified an opportunity to optimize the store’s local listings. Local listings are online directories that provide information about local businesses, such as their name, address, phone number, and hours of operation. These listings can be found on various platforms, including Google, Yelp, and Apple Maps.

Verified The Business Listing on GMB

The first step in the process was to claim and verify the business listing on Google My Business. GMB is a valuable tool that enables businesses to manage their digital presence across Google, including Search and Maps.

For claiming and verifying the GMB listing, our professionals ensured that the information displayed about A2 Computers, such as the address, phone number, and business hours, was accurate and consistent across the web.

Optimized the Business Listing Using Appropriate Keywords And Adding Photos

Next, our SEO team optimized the business's GMB listing with relevant and targeted keywords. They also added photos and videos to the listing to give potential customers a better sense of the company and its offer.

Optimized the Online Presence in Local Directories

In addition to optimizing the local listing, our agency also focused on optimizing A2 Computer’s presence on other local directories and review sites. With our help, they were able to increase their visibility and reach a larger audience. We started by researching the various local directories available in the area to ensure that we could maximize coverage. After this, we created optimized profiles for each directory and filled them out with relevant information and content.

Next, we worked to optimize the profiles for better local search engine optimization. This included optimizing titles, descriptions, URLs, and keywords so that they could be found more easily in searches. We also focused on leveraging the power of social media by linking back from their profiles to their website and other online presence. The results were impressive.

Implemented A Solid Link Building Strategy

Our talented professionals implemented a link-building strategy to improve A2 Computer's local search rankings further. Link building entails linking other websites to a business's website. It is critical because search engines view links from other sites as a vote of confidence in the quality and relevance of a business's website.

The agency identified relevant industry websites and blogs and contacted them to request a link to A2 Computer’s website.

Results

Once Google my business optimization services implemented the strategies, A2 Computers saw a significant improvement in their search engine rankings and increased website traffic. They also received more phone calls and in-store visits from potential customers.

Some of the ranking keywords our SEO team used for local listing optimization include:

• Mac Repair
• Hard Drive Repair
• Refurbished Computers
• Laptop Repair
• Computer Repair

When a user types “Mac Repair” on the search engine bar, the following results appear on the screen.

When users search against the keyword "Hard Drive Repair," the following results appear on the search engine results page.

When a user types in “Refurbished Computers” on the search bar, A2 Computers appears in the first position on the results page.

When a user types in the search query "Laptop Repair," A2 Computers shows up in the first position on the results page.

The company's owner was pleased with the results and plans to continue working with JumpToSocial to optimize its local listings in the future to maintain online success.

Final Words

Local listing optimization is an indispensable part of any online marketing strategy. By ensuring that a business's information is accurate and consistent across all local listing platforms, companies can improve their search engine rankings and drive more traffic to their website.

In the case of A2 Computers, Google maps optimization service helped to increase their online visibility and attract more customers, resulting in increased revenue for the business.