Case Study: Setting The Stage for Success – How BH Security Systems Leveraged Google Business Profile Optimization To Perfect Their Business Listing

Introduction

Increasingly, businesses are focusing on Google business profile optimization to put their best foot forward in the online landscape. This case study will explore how such optimization services can be used to enhance a company’s online presence and provide a competitive edge.

Background

Based in Vancouver, BH security systems offers cutting-edge technology services and security solutions to meet customers' expectations.

It focuses on the creation, implementation, and upkeep of commercial security and safety solutions. The company’s installation and service professionals are equipped to achieve clients’ objectives and surpass the expectations, regardless of the size of the business or the time of day.

The company aims to provide the best level of client satisfaction possible by offering original solutions, cutting-edge technology, and unrivaled knowledge. Their personnel receive ongoing training in the newest fire techniques. Not to mention BH Security is fully licensed, bonded, and insured.

Challenge

Although BH Security Systems has a loyal customer base still, they wanted to increase organic traffic. But unfortunately, the company struggled with Google listing optimization.

They had a Google business profile, but it was not fully completed and did not accurately reflect the services. As a result, their profile was not ranking high in search results and they were not getting as much visibility as they wished to achieve.

Solution

BH Security Systems decided to partner with an experienced SEO agency, JumpToSocial which provides exceptional Google my business optimization service. The contract between both companies was signed on 17th Nov 2021 and was completed in May 2022.

How GMB Optimization Services Helped BH Security Systems Increase GMB Views And Traffic

The optimization process began with claiming and verifying the Google business profile of BH Security Systems. Our professionals first completed the company's profile by adding in all necessary information, which includes the following:

• Business hours
• Services offered
• Other pertinent information

Professionals also optimized the profile by conducting keyword research to identify the most relevant and popular keywords to target, and then incorporating those keywords into the website's content and metadata.

Besides claiming the profile, our team also set up Google My Business post for Google local listing optimization. This feature allows businesses to share updates, events, and special offers with their customers.

BH Security Systems used this post to share updates about new services and promotions, as well as to respond to customer reviews and questions. This, in turn, helped them build credibility and improve the company’s reputation.

Lastly, our seo experts also provided BH Security Systems with tools to track the performance of their online presence. These tools included Google Analytics, which allowed the owner to see how many people were visiting the website, where they were coming from, and how long they were staying.

With this information, the owner was able to make data-driven and well-informed decisions about how to improve the website and attract more potential customers.

Results

Once the Google business profile was optimized, BH Security Systems saw an increase in online visibility and customer engagement. Their profile started ranking higher in search results, leading to an increase in website traffic and phone calls.
Some of the ranking keywords our team used for Google business optimization included:

• Intercom Repair Vancouver
• Intercom Repair Coquitlam
• Enterphone Repair Vancouver
• Enterphone Installation In Vancouver
• Intercom Repair in North Vancouver
• CCTV Video Surveillance in Vancouver

Whenever a user typed “Enterphone Repair Vancouver”, BH Security Systems appeared in the second position in the search results. You can see it here:

When a user types “Intercom Repair Vancouver” on the search engine bar, users can easily find the name of BH Security Systems among the first top three results.

Similarly, when a customer searches “Intercom Repair Coquitlam”, BH Security Systems shows up on the second position in the Google results. Here’s the proof:

When users search against the keyword “Enterphone Installation in Vancouver”, BH Security Systems appeared on the top results.

And when users type in the query “CCTV Video Surveillance in Vancouver”, the following results appear in the Google search results page.

Also, after implementing the GMB optimization strategies, BH Security Systems witnessed a significant increase in the traffic. The following are some of the stats:

• The number of views on the Google business profile increased from 64 to 162. The direction requests raised from 6 to 11.
• The company also reported an increase in calls, i.e., from 13 to 26, and was pleased with the results of the optimization services.

Final Words

By optimizing Google business profile and utilizing GMB services, BH Security Systems was able to improve their online presence. They were able to reach a wide range of audience, improve visibility on Google, and drive more customers. The company praised JumpToSocial’s GMB team for helping to take the company's online presence to the next level.