How to Improve Roofing Company SEO – Rank High on GMB

Google My Business is an essential tool for local businesses to be found online. It's the first thing visitors see when they search your business, so you must have a good GMB listing with complete information and accurate details about what services or products are offered at each location of yours. It is an easy-to-use tool that helps you manage how your roofing company appears on Google Search and Maps. If there are no listings for contractors, in particular, property owners may assume the roofing businesses don't exist – however, we all know this is far from reality!

Getting a GMB listing optimized properly will prove to people researching what kind of professionals they should call; giving them all kinds of options based on information found simply by typing “roofers" into the google search bar or clicking the map pin located near the bottom right corner.

This post will walk you through what's required when creating an account on Google My Business and tips on how to best use the roofing SEO strategy towards generating more leads that could potentially turn into paying clients for your company.

5 Reasons Your Roofing Company Must Have an Optimized Roofing GMB Listing

Google serves as the go-to place for local searches, and with over 50% of all searches having a local intent, your roofing business needs to show up in Google searches. Your roofing services deserve recognition, too. To stand out in such a competitive environment, you can have your own listing through the Google My Business Listings program. And that will make sure that potential customers looking up ”roofing businesses near me” see only relevant information about the businesses, including address availability, etc.

To cut a long story short, optimizing your GMB profile will give you an edge over other roofing SEO companies and allow for more sales opportunities. There are many benefits that come along with having an optimized Google Maps Business Profile. Be with us to know what they are.

A properly optimized Roofing Google My Business Profile Increases Your Visibility online.

Google map listings are a great way to get your business in front of customers. The first three things that show up are Google AdWords advertisements and local 3-pack maps, followed by organic search results for the searched product or service. When you create a roofing GMB listing, it will enhance your business's visibility over the internet. You can have a better chance of getting more leads by optimizing your roofing GMB profile with search engine optimization services. Your roofing marketing agency will be seen as an expert in the field, and people looking for new roofs are likely to come across you!

Roofing GMB Helps You Share Information with Your Potential Customers

Your roofing Google My Business listing is essential for keeping in touch with clients and updating them on the latest news. You can share important details about your business, such as working hours, contact information, or address, to help prospects know more when they search online! More so, they will be able to reach out to you if there are any issues or concerns around their home improvement project!

A Good Roofing GMB Ranking Will Help Your Business Earn Trust from Clients

It's a tough job being the roofer of choice for clients. You have to win them over and build up enough trust before they book work with your company, which can be difficult when there are so many other contractors out there. From the moment a potential customer first contacts your company, you should be able to establish trust and show them that their roofing needs are significant enough for us to take care of.

Modern clients face many hurdles when booking an appointment with online contractors; however, JumpToSocial is here to help you book roofing SEO services with no strings attached!

Roofing Google My Business Listing Increases Sales & Traffic

One of the most important things to consider when it comes time to roofing business is that there will be periods where business may decrease or increase dramatically. However, with optimized Google My Business (GMB) listings, you can improve your numbers across all borders even if they are experiencing fluctuations in demand at different times throughout the year.
With optimized roofing GMB, you can expect an improvement in all of your business's numbers.

Stand out From the Competition

Your roofing GMB profile is your chance to stand out from other companies in the industry. It provides a brief description that will assist prospects with identifying you and what services or products you offer, which may be crucial for them if they have just been searching online all day long.

A Google My Business account also has many benefits worth noting. You don't want this opportunity to slip away, so make sure it's set up correctly before someone else captures it.

How to Perfectly Claim, Verify and Optimize Your Roofing GMB to Rank Higher in Local Search Results?

Hey, if you are just getting started with local SEO and don't know where to start, then read ahead. This article will teach you how to properly set up your Roofing GMB to outrank other roofers on the block!

Claim Your Roofing Google My Business Listing

To make sure you're on top of local search engine results, your roofing business needs to be present in Google Maps 3 pack. Add yourself and see how high up in the rankings it gets. Follow these simple steps and get your business listed on Google My Business today.
To list your roofing business on Google Maps, you need to claim your business listing. Once you've claimed your business listing, you can add photos, hours of operation, and other details about your business. You can also add a link to your website.

To claim your business listing:

1. Go to Google My Business
2. Click Start now.
3. Sign in to your Google account, or create one if you don't have one.
4. Enter your business name and address, then click ‘Next.’
5. If your business already appears on Google Maps, you'll see a message, “You already manage this location." Click the business name, then click Claim this business.
6. If your business doesn't appear on Google Maps, you'll be asked to add it. Enter your business information, then click Submit.
7. Google will send you a postcard with a verification code to the address you provided. Once you receive the postcard, enter the verification code on your business listing.

To add photos, hours of operation and link to your website

Previously, you had to go to your business on Google and do the conventional clicking and manually submitting actions, but according to Google's new policy, you don’t need to follow the conventional approach.

What’s the recent change made to Google My Business?

To execute the above-mentioned tasks, you will have to move to search and maps to get the job done. This way you will see the elimination of manual intervention up to a great extent. The direct clicks and editing will fit the bills now!

To cut a long story short, the console dedicated actions are now replaced with browser activities.

Verify your Roofing Google My Business Listing

Google is always trying new things, and we've found that they offer many ways to verify your roofing GMB profile. Here are some possibilities Google can provide you with for verification:

• By postcard
• By phone
• Bulk verification
• By email
• Instant verification

Postcard Verification

To verify the roofing business on Google My Business via postcard verification:

1. Go to Google My Business, and sign in with your Google account.
2. Enter the required information and click Continue.
3. Choose Postcard verification and click Continue.
4. Enter your mailing address and click Send a postcard.
5. You should receive your postcard within a few days. Once you receive it, enter the code on the back of the card.
6. Click Verify location. Your listing is now verified!

If you think that your postcard was lost in the mail, don't worry. You can request another one by logging into your roofing GMB listing and clicking on “Request Another Code" from the top of the screen. More so, if you have any problems with postcard verification, you can try phone verification or online verification instead.

Phone Verification

You can also verify by phone if given the option. When you get a text from Google, enter your code and click submit for instant approval.

Email verification

Once you confirm your email address with Google, they'll send over a verification code. Clicking on it will complete the process and ensure that nobody else has taken credit for listing themselves as an expert in their field.

Instant Verification

If you have verified your business via Google Search Console, there might be an option to instantly verify it.

Business Name

You now have verified your roofing GMB listing, and it's time to finish fleshing out the rest of yourself as a business. Also, don't forget to perform SEO for roofing companies on your GMB. Once you sign in on Google My Business, ensure that everything is correct by looking at what's been already added for this section (namely—the info tab). There are many ways people find their way around online, so be mindful about making any changes or additions while staying within consistency standards.

For roofing SEO purposes, the first step is to ensure that your business name and address are consistent across all other websites, such as HomeAdvisor. This will help Google indistinctly identify who you are with SEO services, so they can properly rank any advertisements related in their search engine results pages (SERPs).

Choose a Category That Best Fits Your Roofing Business

Your roofing business needs to have a primary category that best represents you. For instance, if your company specializes in all-encompassing home improvement services like gutters and siding work but not merely roofs themselves—then create two separate listings for each of these items under their respective categories (e.g., “Roofs” vs. “Gutters & Siding”).

Hours, Website & Phone Number

Google allows you to customize your business's opening and closing hours. Ensure that they are accurate when listing them on the website, so customers can plan their route accordingly!
You can't underestimate the power of your phone number. It's not only what people see when they look you up on Google, but also how well it matches with other assets like websites and emails. So make sure that whatever line(s) YOU use for business are accurate!

Add Photos to Your Roofing Google My Business Listing

Google My Business listings are crucial for increasing engagement and signals that your business is active. Foremost, ensure you have a cover photo with the correct branding to catch people's attention from
Google Search Results Pages (SERPs). From there, it's essential to upload any pictures or videos explicitly related to what they want on their profile page, like exterior/interior office shots and completed projects by professionals working at this location; try getting close-ups showing faces if possible. Be sure to also include plenty of images depicting teamwork situations where everyone can channel insight into how great things look internally – after all, people love to see how things work internally.

Business Description

Potential customers often overlook Roofing companies because they don't post about their services. This is a huge oversight, as many property owners conduct an internet search before deciding which company to hire for repairs or new construction projects from start to finish—including research into quality reviews online through sites such as Yelp! Be sure to list what you provide and to let people know how great your customer service is via customer testimonials.

The Word From Very Well

Google is always looking for the level of engagement you have with your roofing GMB listing. The more interaction, the higher your chances of ranking higher in Google Maps and the organic search list, which means that it's important to keep on improving this profile! Having an active business account will help local clients find what they need while encouraging those users who leave positive feedback or reviews about their experience with the business; these people may even bring other customers into contact via social media sites like Facebook, where we can advertise freely without limitations.