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FEBRUARY, 2023 | BY JumpToSocial | BLOG

How to Optimize Your Website for Voice Search? 10 Easy Tips.

Voice search is here to stay, and it's not going anywhere anytime soon. In fact, voice search is only going to become more and more popular as time goes on. This is because people are becoming more comfortable using their voices to search for things online. And as more people use voice search, the more businesses will need to optimize their websites for it.

If you're unfamiliar with voice search, it's basically when someone uses a digital assistant like Siri or Alexa to find information online. For example, someone might say, “Siri, how do I get to the nearest pharmacy? ” or “Alexa, what is the weather forecast for tomorrow?

As you can see, voice search is a very natural way to find information. And since it's so natural, people are more likely to use it than traditional search methods like typing into a search engine. This is why businesses need to start optimizing their websites for voice search. If you don't optimize your website for voice search, you're going to miss out on a lot of potential traffic and customers.

So how do professional SEO services companies optimize your website for voice search? Here are some tips:

This image picturizes the tips that help websites get SEO services optimized for voice searches. https://JumpToSocial.com/seo-services/
1.

Use Long-Tail Keywords

When someone uses voice search, they're usually looking for very specific information. They might say something like, “Siri, where is the nearest Italian restaurant? ” or “Alexa, what is the best-rated hotel in New York City? ” As you can see, these queries are much different than something someone might type into a search engine like “Italian restaurants ” or “hotels in New York City.” This is why you need to use long-tail keywords when optimizing your website for voice search. Long-tail keywords are just keywords that are very specific and targeted. For example, a long-tail keyword for an Italian restaurant might be “best Italian restaurants in New York City.” By targeting these specific keywords, you're more likely to show up in voice search results.

2.

Use Natural Language

When people use voice search, they usually speak in natural language. This means that they don't use traditional search phrasing like “keywords” or “search terms.” Instead, they use phrases that sound more like a conversation. For example, someone might say, “Siri, how do I get to the nearest pharmacy? ” or “Alexa, what is the weather forecast for tomorrow? ” As you can see, these queries are much different than something someone might type into a search engine like “pharmacy directions” or “weather forecast.” Using natural language makes it easier for voice search engines to understand what your website is about and when they understand your website, they're more likely to show it in results.

3.

Optimize For Local Search

Local search is one of the most important aspects of voice search. This is because people often use voice search to find local businesses. For example, someone might say, “Siri, where is the nearest Italian restaurant? ” or “Alexa, what is the best-rated hotel in New York City? ” As you can see, these queries are all about finding local businesses. If you want to show up in voice search results, you need to optimize your website for local search. This means including your business name, address, and phone number on your website. You should also include relevant keywords like your city or state. Optimizing your website for local search or cashing in on the local SEO services makes you more likely to show up when people use voice search to find businesses in your area.

4.

Use Structured Data

Structured data is a code that a professional SEO optimization services provider can add to your website to help search engines understand your content. This code is sometimes called "schema markup." By adding structured data to your website, you're giving search engines more information about your content. This information makes it easier for them to show your website in results. When optimizing your website for voice search, the best SEO services provider should use structured data. This will help search engines understand your content and show it in voice search results.

5.

Optimize Your Loading Speed

The loading speed of your website is also important for voice search. This is because people often use voice search when they're on the go. They might be driving or walking somewhere and trying to find a specific business. If your website takes too long to load, they're likely to give up and find another website. This is why a SEO optimization services provider needs to optimize your website for speed. There are a few different ways they can do this. The best SEO services provider can compress your images, minify your code, and use a content delivery network. Optimizing your website for speed makes you more likely to appear in voice search results.

6.

Optimize Your Mobile Website

Most people use voice search on their mobile devices. This means that it's important to optimize your website for mobile devices. If you don't, you will likely lose out on potential customers. There are a few different ways you can optimize your website for mobile devices. You can use responsive design, which means your website will automatically adjust to fit any screen size. You can also create a separate mobile version of your website. By optimizing your website for mobile devices, you're more likely to show up in voice search results. You can also hire a top rated SEO services agency offering the best SEO packages to optimize your mobile website.

7.

Use Keyword-Rich Content

When people use voice search, they usually speak in natural language. However, this doesn't mean that keywords aren't important. In fact, you should still use keywords on your website. But instead of using traditional “keyword stuffing,” an SEO services provider should use them naturally throughout your content. For example, if you're a plumber, you might want to include the keyword “plumbing” in your content. But instead of just repeating the word over and over again, a top rated SEO services agency would use it naturally as part of a sentence or paragraph. This will help search engines understand what your website is about and show it in voice search results.

8. Optimize Your Website for Featured Snippets

Featured snippets are one of the most important types of voice search results. This is because they're often the first result that people see. If you can optimize your website for featured snippets or hire professional SEO services providers to do so, you're more likely to show up in voice search results. There are a few different ways you can do this. You can use structured data, which we talked about earlier. You can also use keyword-rich content to target specific questions that people might ask. By optimizing your website for featured snippets, you're more likely to show up in voice search results.

Social media is a great way to promote your website and optimize it for voice search. This is because social media platforms are often used for voice search. For example, someone looking for a business on Google might see a result from Twitter. This is why it's important for professional SEO services providers to use social media to promote your website. SEO experts can do this by creating social media profiles and sharing your content on these platforms. A SEO agency can also use social media to build backlinks to your website. This will help search engines understand that your website is popular and show it in voice search results.

10. Monitor Your Activity

Finally, you should monitor your activity to see how you're doing with voice search. There are a few different ways you can do this. SEO experts can use Google Analytics to track traffic from voice assistants. A SEO agency can also use Google Search Console to track your website's performance in voice search results. By monitoring your activity, they can see how well you're doing with voice search and make changes accordingly.

Voice search is a growing trend that shows no signs of slowing down. If you want to stay ahead of the competition, you need to optimize your website for voice search or hire a reliable SEO services provider. By following the tips we've talked about, you can optimize your website and show up in voice search results.

If you get stuck anywhere, call our SEO Company, JumpToSocial, and let the worries disappear!

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