Why Do Startups Need An SEO Agency? — 7 Steps to Rank on a Budget!

When it comes to online visibility, startups and small businesses often struggle to compete against well-established brands. It's no secret that startups need all the help they can get.

From funding and mentorship to business advice and resources, fledgling businesses have a lot to manage as they work to get their footing in the market. So it's important to ask yourself – do you need an SEO agency?

The answer, of course, is yes. Even if your startup is still in its early stages, investing in search engine optimization services will help you gain visibility online and attract more customers. And how can you afford local SEO services without breaking the bank?

This guide will walk you through 7 steps for startup SEO success on a budget. With a little effort and these guidelines, you can rank high in search engine results pages (SERPs) and reach more customers.

As a small business, you're always looking for ways to get ahead of the competition. One way to do that is by focusing on SEO practices that will help you rank higher in search results. And one of the best places to start is Google.

The recent changes in Google’s algorithms now mean that startups that center on long-term organic growth and SEO techniques will receive a fantastic return from their SEO strategies.

Google is the world's largest search engine, so it makes sense to focus your SEO efforts there. But what are some specific things you can do to improve your Google ranking?

While there's no surefire way to guarantee a top spot on Google, there are certain things that startups can do to improve their ranking. Here are 10 of them:

1. Optimize website content for relevant keywords.

2. Use keyword-rich titles and descriptions.

3. Structure website pages using HTML tags.

4. Increase website traffic through backlinks and social media activity.

5. Make sure website pages load quickly.

6. Use Google Analytics to track website traffic and performance.

7. Monitor competitor website activity.

8. Regularly update website content.

9. Claim local listings and online directories.

10. Advertise online using Google AdWords.

If you've ever done a quick search on Google, you know that the first few results are usually from huge corporations. They have SEO services experts that get their websites to the top of the search results.

So what does this mean for startups? It means you will get left in the dust if you're not paying attention to SEO. Here are 5 reasons why you need to care about technical SEO agencies:

1. Technical SEO agency can help you get to the top of the search results. Like big corporations, they have SEO services experts who know how to get your website to rank high on Google.

2. SEO agency can help you save money on advertising. With a good SEO strategy, you can get your website in front of potential customers without paying for ads.

3. SEO agency can help you reach a global audience. If you're not ranking high on search engines, people worldwide will never see your website.

4. SEO agency can help you build trust with potential customers. When people see your website at the top of the search results, they automatically assume that you're a credible and trustworthy business.

5. SEO agency can help you stay ahead of your competition. If your competitors rank higher than you, they will get all the business. But if you're working with an SEO marketing agency, you can keep up with them and surpass them in the search results.

As a startup, you must care about SEO and work with an experienced SEO agency that can help you achieve success online with a budget!

7 Steps to Rank Your Startup without Breaking the Bank!

You need to rank your business on Google, and you don't have the budget for expensive local SEO services. No worries; here are 7 steps to help you rank your startup without breaking the bank. Let's dive in!

The second step is to set goals and get resources. Once you have approval for SEO, it's time to plan your next move. Having solid business goals will help the entire project run smoothly from start to finish.

Setting SEO Goals: The Foundation of Startups!

The ultimate objective of search engines optimization is to attract potential users through organic search and turn them into customers. However, this is a high-level goal, which makes it difficult to work with because it does not provide details about how you will achieve it.

A more effective method is to divide your top-level goals into smaller "bites." You might think of your SEO objectives as a pyramid shape: the goal at the top end, followed by lower levels that lead to the same outcome. It's best to start at the bottom and climb up.

You'll need The Following Resources:

Startups must consider costs when allocating resources, and SEO is no different. Although it doesn't break the bank, it's important to remember that this endeavor does require some financial commitment. Here's what you need for a well-optimized website:

1. Research

2. Optimized content

3. Backlinks

4. SEO Agency

If your company is small with little room in the budget for outsourcing or expanding teams, be prepared to take on an additional workload by learning everything and implementing changes as needed – but don't fret! With proper planning and execution, this goal is achievable.

There are many free and freemium options for startups looking to improve their SEO game. When it comes to incorporating SEO tools into your startup strategy, you have two main choices:

1. As much as possible, use free tools - Keep in mind that you might have to utilize different tools with various workflows, and data will never be fully comprehensive.
2. Experiment with different premium SEO tools - Once you've tried a few, select the one that works best for you. You'll have premium data and features to help you (and your team) work more efficiently immediately if you include those early in implementing SEO.

Startups have a lot on their plate. They must create a product, get funding, build a team, and establish themselves in the market. With so much to do, it's easy to overlook the technical details of SEO.

However, these details are essential for ensuring that your website is visible in search results and can attract organic traffic.

Technical SEO includes optimizing your website for speed and mobile friendliness, setting up Google Analytics and Search Console, and creating an XML sitemap. These may seem like small details, but they can make a big difference in how well your website performs in search results.

Neglecting technical SEO can hurt your chances of success. Therefore, if you're a startup, give technical SEO the attention it deserves.

Keyword research involves finding out what terms your target customers frequently search for on Google and then evaluating which of those terms would be the best opportunity for your business.

However, since most startups have little to no authority or brand equity, we suggest targeting low-competition keywords that you could rank for without needing many backlinks or a high website authority score.

Search engine result pages are often impacted by the number of backlinks to a page. For example, startups in the insurance industry will have difficulty ranking for "insurance" because the first search engine results page is full of established companies with many more backlinks than newcomers.

Generate traffic to your site through content that is high quality and keyword-rich. There are a few components to this strategy.

Make Sure You Know Who Your Target Audience Is.

Knowing what people are looking for on the web is beneficial. However, depending solely on SEO metrics might lead you to lose sight of your target audience. That's why it's critical to get your buyer persona ready before producing your first piece of SEO content.

After completing your SEO content, it's time to focus on the most crucial ranking factor: links.

Linking to other pages on your website helps search engines find new pages more efficiently. This is because the links act as a crawl path for the search engine crawlers.

Additionally, linking between your website's pages allows you to transfer link authority between them. This way, you can help boost underperforming pages by pointing some of your existing page's link equity towards them.

Finally, when done correctly and relevant to the linked-to page's topic, internal linking tells search engines what a given webpage is about.

Google needs this contextual information to know whether or not to rank a particular piece of content for relevant keyword searches.

The SEO metrics you'll be paying attention to the most depend on your objectives:

1. Organic traffic – The number of times people visit your website from the SERPs.
2. Organic keywords – The terms that your websites rank for.
3. Keyword rankings – Your position in the search engine results pages (SERPs) for specific keywords you're tracking.
4. Backlinks – hyperlinks to your website from other websites. As I previously stated, backlinks are among the most important ranking components.

Wrapping Up!

If you're serious about your SEO efforts, you need to partner with an SEO agency that can track and measure your progress. Enter JumpToSocial. We're a results-driven white hat SEO company that specializes in SEO tracking and measurement.

We use cutting-edge software and tools to track your SEO progress, identify areas of improvement, and provide detailed reports.

We also offer a wide range of search engine optimization services, from keyword research to content optimization, designed to help you achieve your desired results. So if you're looking for an SEO digital marketing agency to help you take your SEO to the next level, contact JumpToSocial today.