November, 2023 | BY JumpToSocial | BLOG
Having a great website for your roofing company isn’t the end of the story. You need to show up high in search results to get people to visit your site. This is how you’ll find new leads and turn them into loyal customers.
This is why SEO for roofing is important.
Do you need to be an SEO expert to get your roofing site to rank higher? Not really, but SEO can be tricky and usually, people who know a lot about it do the best job.
If you want to try doing roofing SEO on your own, remember:
All of this might seem confusing if you’re a roofer just starting with SEO in a market with lots of competition. That’s why we made this complete guide on SEO for roofing contractors.
We’ll take you step by step through the SEO steps, how to make a plan, and everything else you need to know to get good at SEO.
SEO, or “getting your website seen first on Google,” is important for roofing companies. Think about it: when people need a new roof or a fix, they usually start by searching online.
You want your roofing business to pop up there before others, right? That’s what good SEO does—it helps you show up higher on the list when someone looks for roofing help in your area. This way, more people click on your website, you get more calls, and your business grows.
Can you do SEO by yourself? Sure, you can give it a try! It’s like fixing a leak—if you have the right tools and know-how, you can do it on your own.
For SEO, you’ll need to know how to use the internet well, find the right words that people search for, and make your website easy for Google to read. If you enjoy learning new tech stuff and have some time to spare, you could learn the basics of SEO for your roofing business.
Now, let’s talk about what SEO is. SEO is like the sign you put in front of your shop to attract people. For your website, SEO helps you tell search engines like Google what your website is about and why it’s helpful for people.
It’s a way to tell Google, “Hey, show my roofing company first when someone needs roofing services!”
Having your website at the top of the search list means more people looking for roofing will find you. Most folks don’t look past the first few options Google gives them. So, if your website is up there, it’s like being on the main road in town—everyone sees you.
Confused about How to do Roofing SEO? Continue reading.
Keywords are like the magic words that customers use when they’re looking online for roofing services. If you know these magic words, you can use them on your website and it’s like telling search engines, “Hey, I have what these people are looking for!” This is why they’re super important—they connect you with the people who are looking for the roofing services you offer.
To find the right magic words, you can use tools like Google’s Keyword Planner. It’s like a treasure map that shows you which words people use a lot and not so much. This helps you pick the best ones for your roofing business.
But it’s not just about finding the most popular words. You’ve got to think about why someone is searching. Like, are they looking to fix a leaky roof ASAP, or just browsing for future roof ideas? This is what we call the searcher’s intent. Knowing this helps you choose keywords that match what your customer wants.
Now, let’s put those keywords to work on your website. You want to write about things that matter to your customers—like “how to fix a leaky roof” or “best roofing materials for a hot climate.” This kind of content can make Google see you as an expert, which is great for ranking higher.
For every page on your website, make sure the title, the little description that shows up in search results (we call this the meta description), and the headers are all polished with your chosen keywords. It’s like putting the best bait on your fishing hook to catch the big fish.
And don’t forget about pictures and videos! They can show off your work and help people understand what you do. Just make sure you tell Google what’s in the images by using descriptions (these are called “alt tags”).
Your website also needs to be easy to use on phones because lots of people will be looking you up on their mobiles. Plus, it should load quickly—no one likes to wait, right?
Local SEO is like putting up the biggest billboard in town, but online. It’s super important because most of your customers are probably local. Make sure you’ve claimed your business on Google Business Profile — this is like putting a pin on Google Maps so people know where to find you.
Then, make sure your business shows up in local online directories and maps—these are like the phone books of the internet. Also, ask your happy customers to leave you a good review online. Lots of good reviews can mean a better spot in search results.
Think of backlinks like votes of confidence from other websites. The more you have from good websites, the more search engines think you’re trustworthy. You can earn these by getting mentioned on other good websites, like roofing blogs or local news sites.
Social media can also help with SEO. It’s like waving to your customers and saying, “Hey, look over here!” It helps more people find out about your business.
Guest blogging can help, too. When you share your knowledge on someone else’s blog, it’s like getting a shout-out from them, and this can lead more people to your site.
Content marketing is about telling the world what you know about roofing and why you’re great at it. It’s sharing your know-how in ways that attract people to your business. Here’s how:
Ideas for Blog Posts
How Often to Post
Video Topics
Tips for Videos
| Customer Problem | Your Solution | Result |
| Leaky old roof | New installation | Dry, happy home |
| High energy bills | Insulation update | Lower costs |
SEO can be like fixing a tricky leak. Sometimes you need a pro. That’s where our team at JumpToSocial comes in. Here’s how to know when it’s time to get us on board:
If your website isn’t showing up on the top when people look for roofers online, we can help.
When you’re busy putting on roofs and don’t have time to figure out website stuff, that’s what we’re here for.
We Know Roofing SEO
We get roofing talk. We know what people type when they need a new roof or a fix-up, and we make sure they find you.
We’ve Done It Before
We’ve helped other roofers climb to the top of online searches. We want to show you how that looks.
Just for You
Your roofing company is unique. We make plans that fit just right, like a well-made roof.
Think About This
Imagine more people calling you for roof jobs because they found you online. That’s what good SEO does. And we can help make that happen.
What’s It Cost? What’s It Worth?
We’ll talk about what it takes and what you get back. Good SEO is an investment, and we aim to make sure it pays off for you.
See the Signs
If you’ve tried doing the website thing and it’s not paying off, or if it’s taking too much of your time, let’s chat.
Stay Sharp
Just like you keep roofs in tip-top shape, we keep an eye on your website. We’re here to make sure it stays up there in the searches, bringing you business.
Bringing JumpToSocial into your team could be just the move you need. You stick to hammers and nails, we’ll handle keywords and clicks.
Together, we’ll make sure when someone needs a roof, they find you first. Want to get started? Give us a shout!
In the end, getting your roofing business noticed online is a lot like roofing itself. It needs the right tools, the right techniques, and sometimes, the right team. Remember, you don’t have to climb this ladder alone.
With a partner like JumpToSocial, you can get your website in front of the eyes that matter most—those of potential customers. We’re in the business of building your online presence just like you’re in the business of building reliable roofs.
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