October, 2023 | BY JumpToSocial | BLOG
Explore what’s hot, how to make your website show up on Google, and the tricks to beat the competition in the finance world. Getting your website just right is tricky, especially with all the rules and challenges that come with finance.
What about keeping private stuff private, making sure people trust you, getting the facts right, and staying on top of all the new things happening in finance?
Whether you work in insurance, banking, managing people’s money, home loans, or the techy side of finance, do you know what extra steps you need to take in your website’s SEO (that’s like a Google magnet) along with the usual stuff everyone else does?
In this blogpost, we will explore the big trends that are super important for marketing and SEO big shots to watch in the coming months and years.
And don’t worry, we’ve got some awesome tips for you too. These tips will assist you in discovering how to do SEO for financial services, turn more people who search into your customers, and ensure your brand shines online while staying safe and sound in search results.
Have you ever found yourself talking to your phone or asking your smart speaker where the nearest bank is? Or you may have wondered what on earth a Roth IRA is and hoped your phone could help.
That’s voice search for you, and it’s getting more and more popular. So, financial brands, it’s time to have a chat with your website and make sure it’s ready to chat back to all those potential customers!
And let’s not forget about the world at our fingertips – our smartphones. Who doesn’t do pretty much everything from their phone these days? If your website is a pain to use on a mobile device, you might as well tell potential customers to hike. So, let’s ensure your website is as mobile-friendly as a helpful bank teller, shall we?
Oh, and have you heard about the latest sci-fi movie…I mean, SEO trend? It’s called artificial intelligence (AI) and machine learning. It might sound like stuff from the future, but it’s here, and it’s changing the game. It can make your website so smart that it knows exactly what people want. Think of it as having your very own genius robot assistant!
SEO Marketing Strategies for Finance Business
A report by Adobe in 2021 about digital trends in finance and insurance showed that more than half (54%, to be exact) of the finance and insurance companies they asked said they saw way more people visiting their websites and using their mobile apps in the six months before they did the survey in early 2021.
And that’s not all – with everyone stuck at home during the pandemic, tons of people started doing more of their finance stuff online, like banking, buying insurance, and investing. So, it’s super important for finance companies to keep up with what people need and make sure their websites and apps are easy to use and have all the info customers are looking for
When COVID-19 turned everything upside down.
Suddenly, what people needed to know and how they made appointments, talked with experts, made transactions, and signed contracts completely changed as much of the world went into lockdown.
The world of fintech and the idea of decentralized finance with cryptocurrencies had already started shaking up the old-fashioned, paper-filled systems, and the pandemic just made things move even faster, like speeding up the changes by years.
Adobe’s survey found that 61% of retail banks said their old systems were the biggest problem holding back their marketing and customer experience teams (workflow problems came in second at 44%, and not having the right digital skills was third at 42%).
| Factor | Percentage of Retail Banks Reporting as Top Challenge |
| Legacy systems | 61% |
| Workflow issues | 44% |
| Lack of digital skills | 42% |
So, have you ever found yourself in a new town, desperately needing an ATM and not knowing where to find one? Or maybe you’ve just moved and are looking for a new local bank. I bet you pulled out your phone and hit Google for answers, right? That’s local SEO working its magic.
For financial brands like yours, consider local SEO your golden ticket to being the go-to answer for those “near me” searches. You want to be that friendly local who pops up and says, “Hey, we’ve got just what you need right here!”
Let’s chat about the ABCs of local SEO, shall we? First up, NAP – no, not the kind you take on a Sunday afternoon. It stands for name, address, and phone number. Is all your business info up-to-date and the same, no matter where it’s listed on the web? If not, it’s time to tidy things up. When your NAP is on point, it’s like rolling out the red carpet for your future customers.
And let’s not forget about the power of a good review. Think about it – when’s the last time you tried a new spot without checking out its reviews first? Encourage your happy customers to share their love online. It’s like collecting gold stars!
Here’s your game plan:
Remember, in the world of the internet, local SEO is like that super helpful neighbor everyone wishes they had. So let’s make sure your brand is that neighbor!
When it comes to SEO, quality content is your bread and butter. It’s all about creating valuable and informative content that genuinely answers the questions that consumers are asking.
| Element | What To Do | Example |
| Keywords | Sprinkle relevant keywords throughout your content. | “Best credit cards 2024” |
| Meta Descriptions | Craft a clear, concise summary of your content. | “Discover the top credit cards of 2024 and find the perfect one for you.” |
| Header Tags | Use headers to give your content structure. | H1: Best Credit Cards 2024 H2: Rewards Credit Cards H2: Cashback Credit Cards |
Imagine you’re penning a blog post about the best credit cards of 2024. You would want to weave in pertinent keywords like “best credit cards 2024”, “top credit cards”, and “credit card reviews”. A snappy meta description could be something like “Discover the top credit cards of 2024 and find the perfect one for you.” And headers, well, are like the signposts guiding your reader through your content.
But wait, there’s more! Backlinks are kind of like a thumbs up from other websites, telling search engines that your site is the real deal. So, how do you score these valuable backlinks? By creating stellar content that others want to link to. Let’s say you create an ultimate guide to understanding credit scores. A personal finance blogger might find your guide super helpful and link to it in one of their posts.
So, have a think:
Alright, let’s chat about keeping things safe and sound. You wouldn’t leave your house without locking the door, right? Well, the same goes for your website. One way to lock up your site is by getting an SSL certificate. It’s like a virtual padlock that keeps your visitor’s info safe from any sneaky cyber thieves. You’ll know a website has this certificate if you see a little padlock icon in the address bar.
Now, on to the rules and regulations. The financial world has a bunch of rules to make sure everything is on the up and up. It’s kind of like how we have traffic laws to keep the roads safe. One of these rules is called GDPR, and it’s there to protect people’s personal information. It’s super important to make sure your website is following all these rules, not just to keep things safe, but also because it can help your website be more visible online.
So, take a minute and ask yourself:
Alright, let’s wrap this up! Diving into the finance world with your website is kind of like jumping into a big ocean of opportunity. But you’ve got to have the right tools and know-how to swim with the big fish. From keeping private stuff private to making sure your site’s as friendly as a good bank teller, there’s a fair bit to think about. Time to put on your explorer hat and start mapping out your journey to success!
Not sure where to start with SEO for your financial brand? Worry not! Reach out to us at JumpToSocial
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