August, 2023 | BY JumpToSocial | BLOG
Introducing Moz’s Brand Authority metric, a tool for measuring brand strength. At MozCon, Moz unveiled Brand Authority, a fresh analytics tool to assess online brand power. This tool offers a distinct visualization feature for brand comparison, aiding businesses in understanding their competition.
Moz’s team developed this new metric, focusing on data from US companies, to provide a clearer insight into brand prominence.
Moz’s Brand Authority is a metric that uses its unique search data and algorithm to give brand owners insights into brand performance. Accessible via Moz Pro and its API, it serves as a performance index for brands.
It assists brand owners in refining their strategies for better ROI, evaluating sales prospects’ value, and understanding the impact of media mentions. Essentially, Brand Authority provides a complete view, enabling smarter strategies and better results.
Since 2004, Moz has been a go-to resource for brand owners, offering unique insights through its renowned domain authority metric.
With the introduction of the new Brand Authority metric, Moz has also revealed the top 500 US brands ranked by their scores. Leading the pack are Google, Meta, and Amazon, with other well-known consumer brands and news outlets trailing close behind.
Digital Marketing and PR experts can leverage this list and Moz Pro’s Brand Authority comparison tool to enhance their competitive analysis.
| Rank | Root Domain | Ranking Keywords | Brand Authority |
| 1 | google.com | 14,228,376 | 100 |
| 2 | youtube.com | 36,463,409 | 100 |
| 3 | facebook.com | 30,257,134 | 100 |
| 4 | amazon.com | 22,905,418 | 100 |
| 5 | walmart.com | 9,131,506 | 100 |
| 6 | target.com | 3,707,760 | 98 |
| 7 | yahoo.com | 5,982,644 | 98 |
| 8 | homedepot.com | 2,784,642 | 96 |
| 9 | walgreens.com | 510,060 | 94 |
| 10 | foxnews.com | 780,348 | 94 |
Statistics Taken From Moz, August 2023
Unveiled at the annual MozCon SEO conference, Moz’s Brand Authority metric offers a glimpse into the future of search and provides a platform for digital marketing experts to gain insights and network.
By 2024, Moz plans to broaden this brand data to include more regions. The introduction of Brand Authority is pivotal for anyone looking to boost their brand’s performance and competitive edge.
With this tool, professionals can holistically evaluate brand power, pinpoint marketing shortcomings, and devise more impactful strategies.
With Brand Authority, brand owners can now gain a holistic understanding of their brand’s performance, paving the way for more targeted strategies and improved results. Some of the distinct advantages include:
According to Dr. Peter J. Meyers, a Marketing Scientist at Moz, the Brand Authority metric can be a game-changer for brand owners. He believes that it can measure the full potential of any brand, encompassing offline influences that were previously intangible.
In his words, “Users can make more informed decisions and drive better results and higher ROI”
With Moz’s recent introduction of the Brand Authority Metric, there’s a renewed emphasis on brand visibility in the online world. While understanding these metrics is an important step, implementing a strategy around them is what will truly set you apart. At JumpToSocial the top seo agency, we pride ourselves on staying ahead of industry updates and leveraging them for your brand’s benefit.
As brands grapple with the challenges of the digital age, tools like Moz’s Brand Authority will play an essential role in guiding their strategies, helping them thrive in an increasingly crowded marketplace.
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